Posts about Open to WFA members only

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1. 
   Benchmark
   AI

   WFA Survey: AI for marketing procurement purposes

   Open to WFA members only

   This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within…

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2. 
   Benchmark
   Media & analytics

   WFA reveals first results from new media contract benchmarking

   Open to WFA members only

   WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find…

   Read more about "WFA reveals first results from new media contract benchmarking"
3. 
   Report
   Advertising & policyAI

   Generative and Agentic AI are coming for media

   Open to WFA members only

   New research reveals that generative and agentic AI is set to have a major impact on media practices.

   Read more about "Generative and Agentic AI are coming for media"
4. 
   Report
   Agency management

   WFA and VoxComm launch new pitch principles

   Open to WFA members only

   New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.

   Read more about "WFA and VoxComm launch new pitch principles"
5. 
   Event reports
   Creativity

   Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)

   Open to WFA members only

   Overview of the event held at Google in Singapore on the 19^th of June.

   Read more about "Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)"
6. 
   Video
   SustainabilityMedia transformation

   Spotlight: Managing CO2 emissions in media

   Open to WFA members only

   Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media…

   Read more about "Spotlight: Managing CO2 emissions in media"
7. 
   Video

   WFA Webinar: A Global Roadmap for HFSS Ad Standards

   Open to WFA members only

   How can advertisers help shape a healthier global food environment?

   Read more about "WFA Webinar: A Global Roadmap for HFSS Ad Standards"
8. 
   Video
   Audience measurementChannelsProgrammatic & ad tech

   Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive

   Open to WFA members only

   Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in…

   Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"
9. 
   Briefings & position papers
   Advertising & policyInclusive marketing

   European Accessibility Act: What it means for marketers

   Open to WFA members only

   A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people…

   Read more about "European Accessibility Act: What it means for marketers"
10. 
    Video
    Marketing procurementMarketing procurement

    Spotlight: Global Content Production: Evolution and Looking Ahead

    Open to WFA members only

    In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content…

    Read more about "Spotlight: Global Content Production: Evolution and Looking Ahead"
11. 
    Briefings & position papers
    Advertising & policy

    A Global Roadmap for HFSS Ad Standards

    Open to WFA members only

    Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to…

    Read more about "A Global Roadmap for HFSS Ad Standards"
12. 
    NewsSurvey
    Cannes Lions

    Multinational marketing budgets coming under greater scrutiny

    Open to WFA members only

    New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…

    Read more about "Multinational marketing budgets coming under greater scrutiny"