Posts about Open to WFA members only

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1. 
   Briefings & position papers
   Advertising & policy

   A Global Roadmap for HFSS Ad Standards

   Open to WFA members only

   Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to…

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2. 
   News
   Cannes Lions

   Multinational marketing budgets coming under greater scrutiny

   Open to WFA members only

   New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…

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3. 
   News
   Sustainability

   WFA revamps its approach to Sustainable Marketing

   Open to WFA members only

   WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…

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4. 
   Report
   Marketing structureMarketing capabilitiesMarketing organisation

   Rethinking capability team structures

   Open to WFA members only

   Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…

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5. 
   Video
   Creativity

   Spotlight: Creativity & Leadership

   Open to WFA members only

   If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

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6. 
   Video
   Agencies & partners

   In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI

   Open to WFA members only

   OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

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7. 
   Video
   AI

   Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals

   Open to WFA members only

   According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

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8. 
   Video
   AI

   Bias in AI and Inclusive Prompting with Creative Equals

   Open to WFA members only

   Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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9. 
   Video

   Data integrity: the new currency for responsible media?

   Open to WFA members only

   As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

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10. 
    Report
    Influencer marketingAI

    Major brands wary of using AI influencers

    Open to WFA members only

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

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11. 
    Video
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

    Open to WFA members only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

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12. 
    News
    Channels

    Media price inflation trending towards long-term averages

    Open to WFA members only

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

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