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  1.    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI

    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
    Open to WFA members only

    OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

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  2.    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    AIAI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

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  3.    Bias in AI and Inclusive Prompting with Creative Equals
    Inclusive MarketingAIAI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools 

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  4.    Data integrity: the new currency for responsible media?
    Media literacyData collection & privacy

    Data integrity: the new currency for responsible media?
    Open to WFA members only

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

    Read more about "Data integrity: the new currency for responsible media?"
  5.    Major brands wary of using AI influencers
    AIInfluencersInfluencersAI

    Major brands wary of using AI influencers
    Open to WFA members only

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

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  6.    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Open to WFA members only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
  7.    Media price inflation trending towards long-term averages
    ChannelsMedia transparency

    Media price inflation trending towards long-term averages
    Open to WFA members only

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

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  8.    What’s holding back brilliant ideas?

    What’s holding back brilliant ideas?
    Open to WFA members only

    The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…

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  9.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  10.    The rise of insights partnerships

    The rise of insights partnerships
    Open to WFA members only

    Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…

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  11.    Internationalising Media Agency Contracts
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformation

    Internationalising Media Agency Contracts
    Open to WFA members only

    WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…

    Read more about "Internationalising Media Agency Contracts"
  12.    Spotlight: Evaluating Better Ideas
    Agency managementCreativity

    Spotlight: Evaluating Better Ideas
    Open to WFA members only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…

    Read more about "Spotlight: Evaluating Better Ideas"