Related content
-
In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…
-
AIAI
Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
-
Inclusive MarketingAIAI
Bias in AI and Inclusive Prompting with Creative Equals
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools
-
Media literacyData collection & privacy
Data integrity: the new currency for responsible media?
As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
-
AIInfluencersInfluencersAI
Major brands wary of using AI influencers
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
-
Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
-
ChannelsMedia transparency
Media price inflation trending towards long-term averages
The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
-
What’s holding back brilliant ideas?
The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
-
Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Growing a Global Brand in Local Soil
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
The rise of insights partnerships
Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformation
Internationalising Media Agency Contracts
WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
-
Agency managementCreativity
Spotlight: Evaluating Better Ideas
Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…